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Main Page
Main Page
Marketing Strategy in Ramen market
2012 Spring, Marketing Management
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Intro & About market
Design market strategy
Construct marketing program
Build relationships
Capture value from customer
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SECTION 1
SECTION 1
Understanding Market Place
Customer needs and wants
&
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Companywide Strategic Planning
Market
penetration
Market
development
Product
development
Diversification
Product development
Existing market
New product
Understanding Market Place
Customer needs and wants
&
SECTION 1
SECTION 2
SECTION 3
SECTION 4
SECTION 5
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Companywide Strategic Planning
Understanding Market Place
Customer needs and wants
&
SECTION 1
SECTION 2
S¡¦(»ý·«)
ly
Busy officer workers
Target Marketing
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SECTION 3
Construct an integrated marketing
program that delivers superior value
SECTION 3
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SECTION 1
SECTION 2
SECTION 3
SECTION 4
SECTION 5
Construct marketing program 4Ps
Construct an integrated marketing program
that delivers superior value
Price
Place
Product
Promotion
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SECTION 1
SECTION 2
SECTION 3
SECTION 4
SECTION 5
4Ps - Product
Construct an integrated marketing program
that delivers superior value
Sell only Ramen powder
which seperated from
each ramen
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SECTION 1
SECTION 2
SECTION 3
SECTION 4
SECTION 5
4Ps - Product
Construct an integrated marketing program
that delivers superior value
New package
Diversify volume
&
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SECTION 1
SECTION 2
SECTION 3
SECTION 4
SECTION 5
4Ps - Place
Construct an integrated marketing program
that delivers superior value
Ramen powder¡¯s place
Ramen¡¯s Place
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Selective distribution
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