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Differentiation level Problem

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Many smart TV company tried to make a convenience remote controller.

However, it still remains a problem.
Differentiation level Problem

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Differentiation level Solution
Smart phone(Remote controller)
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Points-of-parity
associations
(POPs)
Samsung
“An issue between
Telecommunication carrier and smart TV carrier!”
“A passive attitude
of Samsung”
Differentiation level Problem

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Samsung should establish a collaboration relationship with Telecommunication carrier and TV application provider.

Finding a way to come to term
with telecommunication carrier.

Focusing on securing various contents.
Differentiation level Solution

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Relevance Level Problem

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Current SMART contents and apps
cannot satisfy
consumers’
expectation.
Relevance Level Problem
Outside -in
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Relevance Level Proble

(보관된 자료가 없습니다)