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_SLIDE_1_ Samsung SMART TV Brand Management - Team Project _SLIDE_2_ CONTENTS 1. Why we select Smart TV 2. TV trend & background 3. Analysis Model -Differentiation level -Relevance level -Esteem level -Knowledge level 4. Conclusion _SLIDE_3_ Idiot box Viewers Smart Users 1. Why we select SMART TV _SLIDE_4_ SMART TV market is rapid growing, the market share will more grow Electronic companies compete with other companies in SMART TV Technology development 1. Why we select SMART TV _SLIDE_5_ sMART TV ◆ Advantage - Dynamic image - Various functions ◆ Disadvantage - High price - Initial platform LED ◆ Advantage - Respond rate - Wide viewing angle ◆ Disadvantage - High price 2. TV trend & background _SLIDE_6_ Since smart phone has come into wide use, People are gradually interested in SMART TV. 2. People’s interest turned smart app into SMART TV at home. 3. There have been many advances in Android platform, cloud computing technology, streaming te…
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