사우스웨스트,영문,항공산업,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

Financial analysis of
Southwest Airlines
Contents
1. Introduction

2. Financial Reports

3. Analysis of 10 numbers

4. Analysis of 5 ratios

5. Conclusion

1. Introduction

Southwest Airlines Co. is an American low-cost airline based in Dallas, Texas. Southwest Airlines traces its roots to the March 15, 1967 incorporation of Air Southwest Co. by Rollin King and Herb Kelleher to provide service within the state of Texas. Southwest is the largest airline in the United States, based upon domestic passengers carried, as of June 30, 2xxx.Southwest operates more than 3,400 flights a day, as of March 2xxx, utilizing a fleet of 552 aircraft.
Our group analyzes the financial state of Southwest Airlines by the annual report of 2xxx. We find 10 important numbers and 5 ratios by analyzing the finance reports. In these reports, we focus on the income statement. We will track down the changes by comparing the income statement from 2009 and 2xxx. Also we use the financial information…