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- Reports -
`Analysis Marketing of Korean Air and Asiana Airlines`

contents
Ⅰ. The motivation of selecting subject
Ⅱ. Introduction of Korean air and Asiana air
Ⅲ. Analysis of 4P strategy
Ⅳ. Analysis of STP of the two company
Ⅴ. Advertisement of the two company
Ⅵ. Conclusion(comparison of result)

I. The motivation of selecting subject

As of 2xxx, Korean Air and Asiana Airline, both of which the two major airlines of Korea, have the latest types of aircraft including jumbo jets. But modern society has seen a change from a product-selling era to a brand name-selling world. Nowadays, brand name itself shows the quality of the products and services of a company and it even induces consumers to spend money on them. In other words, today`s consumers put much importance on `what its brand name is` in their every choice.

II. Introduction of Korean air and asiana airline

1. Korean Air

The largest airline in Korea and one holding high rank in Asia
Starting with …