뱅뱅마케팅(bangbang) 영문버전,영문판,영문마케팅

G or they imaginated lately. It means, BANGBANG didn`t have any special feature. When people said about BANGBANG, many people said they heard BANGBANG first time or said badly. BANGBANG`s clothes are lower price than other oversea brands and it was their strategy, but it was not a very good strategy.

- Information of current situation

`sales and number of stores`
`From. 2xxx 뱅뱅어페럴`

BANGBANG`s total departments were 155 , but it became 205 in 2009 in Korea.
But 가두점s, which people approach a lot, are decreasing, 대형마트 내 점포s are increasing only. Also, BANGBANG is trying to increasing their sale, but it is not working than past. So, we need to find the reason why 증가폭 is so low, and also need to find ways to solve this problems by communication research.

` SWOT analysis `

StrengthWeakness- Low price(SPA brands)
- recognition to consumer - Low preference
- The problem of Brand Image
- Old Brand Image
- People don

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