본문/내용
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Mr.Pizza
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Love for women
About Mr. Pizza
Pizza Star for three consecutive years in 2xxx part of the brand !!!
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Love for women
About Mr. Pizza
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Love for women
Recognizing a Problem
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Love for women
Competitors
합 계
9,500
8,100
6,800
2,400
2,200
2,000
3,200
2,400
1,800
3,900
3,500
3,000
2xxx년
2009년
2008년
(주)디피케이
인터내셔널
(주)한국미스터피자
한국피자헛(주)
피자회사
도미노피자
미스터피자
피자헛
피자명
합 계
947
897
830
300
287
280
400
340
250
323
310
300
2xxx년
2009년
2008년
(주)디피케이
인터내셔널
(주)한국미스터피자
한국피자헛(주)
피자회사
도미노피자
미스터피자
피자헛
피자명
Sales
…
1) Possibility of Measurement Surveyedconsumer`stasteanddesire.ThesurveyhelpedfindWhatproductconsumerswant
2) Marketability
3) Accessibility Segmentedthemarketintowomenandmenthenfocusedonwomen. AccessibilitytoMr.Pizzathroughmassmediaeg)Theladies`magazine, TVcommercials
) Women`s increase of
income
3) Well-being frenzy
짐
1) Healthful pizzas
2) Good perception to
women
S
W
O
T
1) Many competitors
2) A rise of material
cost
1) Low brand awareness
about delivery business
2) Low brand awareness
to older adults
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4p
4P
Product
Place
Promotion
Price
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4p - Product
Mr. Pizza`s products are Suta (handmade) pizzas that are made by hitting the dough with hands and flipping it in the air as soon as the order comes in.
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Install a Yogurt bar, which women consumers prefer, in the salad bar.
4p - Product
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Large
23,900
Large
20,500
Large
22,900
Large
21,500
4p - Price
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4p - Place
1) Establishment conditions
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4p - Place
2) Delivery system
3) Ensuring a high Yield
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women marketing
4p Promotion
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4p Promotion
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Love for women
Targe