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_SLIDE_1_ Marketing Communication Strategy Analysis _SLIDE_2_ Chapter 1 _ MARKET ANALYSIS Chapter 2 _ OUTSIDE-IN PERSPECTIVE Chapter 3 _ INSIDE-OUT PERSPECTIVE Chapter 4 _ Q&A CONTENTS _SLIDE_3_ MARKET ANALYSIS _SLIDE_4_ Global Water Market Scale Scale Whole Utility Mineral water Industrial water Facility market Market scale ($billion) 5xxx 3537 977 230 245 Proportion (%) 100 70.6 19.5 4.6 4.9 material: GWI(2009) This is the water industry market size of the world in 2015 expected by the government. The OECD expects the infra market related to water is about to 1000 trillion won, by 2025. The reason is that the amount of waste water is increasing because of the industrialization and the water shortage problem is getting worse. The water market is also growing rapidly. Mineral market scale goes over 500 million and water purifier size goes up to 1500 million. MARKET ANALYSIS _SLIDE_5_ Water purifier market Mineral water market Others 1…
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