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Contents Introduction Service Analysis SWOT Analysis Conclusion Ⅰ. McDonald`s Birth -`48, McDonald brothers year self-service counter, 15 cents-hamburgers, french fries, milkshakes and menus. Exact product specifications and equipped public `Speedy Service System` restaurant operations. 55, Multi-purpose blender, Ray kroc founded chain of McDonald`s. Ⅰ. McDonald`s - Company : McDonald`s - Year Established : 1955. 4. 15 - Industry : Restaurant Business Products : Fast Food (hamburgers, chicken, french fries, soft drinks , coffee, milkshakes, salads, desserts, breakfast) - Area served : Worldwide - Enterprise Mission : `Quick service restaurant` - Founder : Ray Kroc Ⅰ. McDonald`s Growth - May `99, 25000th store opened in Chicago, 121 countries with over 31,000 outlets currently operating the world`s largest fast-food franchise restaurant company, Customers shop one day 50 million people 1 percent of world population, - Number of employees: 40 million (2008 ba…
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