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맥도날드마케팅전략,맥도날드기업분석,McDonald마케팅전략,McDonald기업분석
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맥도날드마케팅전략,맥도날드기업분석,McDonald마케팅전략,McDonald기업분석.ppt
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맥도날드마케팅전략,맥도날드기업분석,McDonald마케팅전략,McDonald기업분석.ppt
[Size :
2 Mbyte
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Contents
Introduction
Service Analysis
SWOT Analysis
Conclusion
cents-hamburgers, french fries, milkshakes and menus.
Exact product specifications and equipped public
`Speedy Service System` restaurant operations.
55, Multi-purpose blender, Ray kroc founded chain of
McDonald`s.
Ⅰ. McDonald`s
- Company : McDonald`s
- Year Established : 1955. 4. 15
- Industry : Restaurant Business
Products : Fast Food
(hamburgers, chicken, french fries, soft drinks ,
coffee, milkshakes, salads, desserts, breakfast)
- Area served : Worldwide
- Enterprise Mission : `Quick service restaurant`
- Founder : Ray Kroc
Ⅰ. McDonald`s Growth
- May `99, 25000th store opened in Chicago,
121 countries with over 31,000 outlets currently
operating the world`s largest fast-…
Introduction
Service Analysis
SWOT Analysis
Conclusion
Ⅰ. McDonald`s Birth
-`48, McDonald brothers year self-service counter, 15cents-hamburgers, french fries, milkshakes and menus.
Exact product specifications and equipped public
`Speedy Service System` restaurant operations.
55, Multi-purpose blender, Ray kroc founded chain of
McDonald`s.
Ⅰ. McDonald`s
- Company : McDonald`s
- Year Established : 1955. 4. 15
- Industry : Restaurant Business
Products : Fast Food
(hamburgers, chicken, french fries, soft drinks ,
coffee, milkshakes, salads, desserts, breakfast)
- Area served : Worldwide
- Enterprise Mission : `Quick service restaurant`
- Founder : Ray Kroc
Ⅰ. McDonald`s Growth
- May `99, 25000th store opened in Chicago,
121 countries with over 31,000 outlets currently
operating the world`s largest fast-…
2.
3.
4.
5.
① Eat a bugger in a car.
② Comfortable.
③ Already recognized as the
① First introduced in July 2007.
② order cost must be
③ 500 stores nationwide
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