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own as ‘McDrive’) to offer Korean consumers more convenience.

2. Strategic Focus and Plan

This section covers three aspects of corporate strategy that influence the marketing plan: (1) the mission/vision. (2) Goal. and (3) core competence/sustainable competitive advantage of McDonalds
.
Mission/Vision

McDonald’s bran mission is to “be our customers’ favorite place and way to eat.” Their worldwide operations have been aligned around a global strategy called the Plan to Win centering on the five basics of an exceptional customer experience People, Products, Place, Price and Promotion. McDonald’s is committed to improving their operations and enhancing their customers’ experience.

Goal:
Sustainable supply chain
Educate and communicate with our supply system about sustainability
Develop a comprehensive global forestry policy that will apply to all products we purchase
Measure environmental impacts in our supply chain
Further rollout our global forestry standards for c

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