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_SLIDE_1_ Mc Morning _SLIDE_2_ Table of Contents Company Description McMorning Description Industry Analysis SWOT Analysis of McMorning STP Analysis of McMorning Marketing Program - 4P Analysis Implementation Plan Financial Data Evaluation and a proposal 2 Mc Morning _SLIDE_3_ Company description QSC&V (Quality, Service, Cleanness and Value) Mission: “To be our customers’ favorite place and way to eat.” One of McDonald’s competitive advantages is its focus on consistency of quality, production of food and use of raw materials all around the world. 3 Mc Morning _SLIDE_4_ Mc Morning McMorning set sells after opening a store until 11a.m. Some chains which run 24hours sell this menu from 4a.m to 11a.m. Mcmorning set consists of English mac muffin, hush brown and coffee. By adding sausage, egg or bacon, customers can get different kind of menu in different price. 4 Mc Morning _SLIDE_5_ Situation Analysis 5 Mc Morning Breakfast market -An industry for ‘bre…
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