본문/내용
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루 거스너 와 IBM부활의 신화
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What the IBM is
Crisis & Strategies to overcome it
Strategies for Globalization
Localization strategy
Introduction of the Book
Index
Reason & Purpose of choosing the book
Strategies to overcome risks
Direction for Sustainable Development
Discussion
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About the Book
How did IBM
deal with the crisis in the early 90s by scouting
Lou Gerstner
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Reason & Purpose of choosing the book
◎ to find out how IBM overcome the crisis it faced in the early 90s
◎ to investigate international business strategies IBM is using
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About IBM
Over 90% of the U.S. government organizations use
hardware and software of IBM
Developed ‘FORTRAN(Formula translation), ‘Memory semiconductor D RAM’ , ‘High temperature superconductor’, ‘Extremely sensitive microscope’
Obtain 3,000 patents a year on average, No.1 for 15 years in a row
Produced 5 Nobel prize winners from the Watson Research …