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_SLIDE_1_ DermarWhite(더마화이트) 1 _SLIDE_2_ 2 Contents Introduction - Selection motives & executive summary Company & Product Background Market analysis - Customer analysis, Marketing Mix - Competitor analysis SWOT analysis Understand Problems and Set up a goals - Marketing strategy problems - BCG models & STP(Segmentation, Targeting, Positioning) Marketing goals Conclusion Marketing strategies & Alternatives (New Marketing Mix) _SLIDE_3_ 3 Introduction Skin Beauty Markets Now, The Market of Vitamins & Medicines for Skin Care is 10 Billion 3 _SLIDE_4_ 4 Introduction _SLIDE_5_ 5 5 Company & Product 현대약품, market-oriented research & development company. Typical products is ‘미에로화이바’, ‘마이녹실’, ‘더마화이트’ DermarWhite selected by our team is Melasma treatment medicine. _SLIDE_6_ 6 What is Melasma Melasma is irregular size of brown spot`s skin ailment. Usually 30s and 40s women who have experience child birth or old women. Racially it has more appeared in Yel…
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