본문/내용
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The Reason Why We Chose Dr. You Project
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Introduction of Dr. You
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Previous advertising and promotional strategies
1. The ads targeting kids
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Previous advertising and promotional strategies
Orion cooperated with the online game company. It`s stimulated children`s interest.
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Previous advertising and promotional strategies
2. The health-conscious products
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Present advertising and promotional strategies
1. TV Commercial
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Present advertising and promotional strategies
2. Blog
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Present advertising and promotional strategies
3. Events
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Change Attitude Component
Dr.you is well bing cracker
Belief
Well bing cracker is helping for Diet and health
Affect
Take this brand than othe…
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Targeting mothers anxious about imported flour.
Targeting females between in their 20’s and 30’s.
Including 14 ingredients known for contributing to anti-aging and long life.
Better sweet and vegetable than others because it is not for children.
Beauty Style
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conclusion
Dr.YOU targeted all ages wellness, diet, healthy food as the title certainly has changed the perception of the existing consumers.
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Thank you
Q&A