관리회계,재무회계,원가관리회계,관리회계분석,영문관리회계,영어관리회계

Managerial Accounting
- Project Final Report -
Content Table
Introduction1BodyI. Executive Summary2II. Company Information3III. Critical Analysisa. Crrent Performance Evaluation System7b. Application of Balance Score Card16C. Evaluation & Suggestions19Bibiliography21

Introduction

Now when consumers make a purchase decision, they expect their purchase to follow the way of self- realization. Therefore, consumers prefer the product of company which performs social responsibility, such as Hybrid-Car, eco-friendly products. Pulmuone co., Ltd is one of the companies that possesses this kind of disposition and it reflects the value of LOHAS (Life Style of Health and Sustainability), which equals its corporate mission. We see that this pattern of consumption trend will be widely spread all over the society and this is the reason we chose this company as our project object.
The competitive priority of Pulmuone co., Ltd is customer`s genuine satisfaction with fresh, nature-friendly f…