º»¹®/³»¿ë
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KERASYS IDENTITY
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GOLDILER
The combination of:
GOLDILOCKS (a person, esp. a girl with light blond hair)
+
ER (a person or thing that performs a specified action)
NEW NAME OF TEAM G
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01 Overview of Kerasys company
03 Kerasys product
04 SWOT
05 4Ps/STP
Goldiler
02 Shampoo market
CONTENTS
06 Conclusion
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Kerasys Company
-Affiliated company of AKYUNG
-Kerasys = keratin + care+ system
Kerasys : hair clinic system
-Released at 2002
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Shampoo market
product
conclusion
`Market share of domestic shampoo market
SWOT
4PS
STP
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`Increase of homme cosmetic product
Shampoo market
product
conclusion
SWOT
4PS
STP
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`Worries about losing hair
Market¡¦(»ý·«)
ANALYSIS
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Product
Shampoo market
SWOT
4PS
STP
conclusion
S
Ampoule products for the first time in the hair product industry
Securing regular customers by supporting women college festival
Launching Homme products
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Product
Shampoo market
SWOT
4PS
STP
conclusion
W
Distribution network is weak compared to other companies
Expensive price for function
Similar to the famous American brand Kerastase
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Product
Shampoo market
SWOT
4PS
STP
conclusion
O
Male consumer¡¯s demand for premium shampoo is increasing
Increased consumer¡¯s interest about hair care
Increasing damaged hair due to urbanization (pollution)
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Product
Shampoo market
SWOT
4PS
STP
conclusion
T
Low-priced cosmetic company (THE FACE SHOP, MISSHA, etc) has launched shampoo line
Aggressive marketing strategy of competitors
More fastidious customers¡¯ needs due to the increase of consciousness about shampoo
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Product
Shampoo market
SWOT
4PS