본문/내용
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KERASYS IDENTITY
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GOLDILER
The combination of:
GOLDILOCKS (a person, esp. a girl with light blond hair)
+
ER (a person or thing that performs a specified action)
NEW NAME OF TEAM G
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01 Overview of Kerasys company
03 Kerasys product
04 SWOT
05 4Ps/STP
Goldiler
02 Shampoo market
CONTENTS
06 Conclusion
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Kerasys Company
-Affiliated company of AKYUNG
-Kerasys = keratin + care+ system
Kerasys : hair clinic system
-Released at 2002
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Shampoo market
product
conclusion
`Market share of domestic shampoo market
SWOT
4PS
STP
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`Increase of homme cosmetic product
Shampoo market
product
conclusion
SWOT
4PS
STP
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`Worries about losing hair
Market share increase of scalp dandruff care product
Shampoo market
product
conclusion
SWOT
4PS
STP
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`Interest of oriental medicine product
Shampoo market
product
conclusion
SWOT
4PS
STP
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`Customer needs to shampoo market
Custome…
…