본문/내용
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[Strategic Managemet]
Woongjin Thinkbig
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Company Introduction
1
CONTENTS
Analysis- 5 forces model/ SWOT / VRIO
3
New Strategy
5
New Vision and Goals
4
Vision and Goals
2
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Educational Culture Operations Division
Future Education Operations Division
School Operations Division
English Education Operations Division
Middle school Education Division
1. Company Introduction
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Vision
To be a Great company most people want to respect
Launching Middle School Home materials
Lecturing with both on-line & off-line
channels
Entering E-Book Market
2. Vision and Goals
Goal
Total revenue 1.3 trillion KRW by FY2013
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- Consumer Characteristics
- Strong consumer power
- Dae gyo, Je noung, Gu mon are the main competitors in our market
- Ranks first or second in the market share
- Other English specialized companys - Tun Tun English , Yun’s English academy
Can stay stable on getting their materials from Woongjin Hondings- th…
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