[영문판]애슐리마케팅전략,애슐리분석,패밀리레스토랑분석,Ashley’s

_SLIDE_1_ Ashley’s Marketing Strategies _SLIDE_2_ The Present State of Family Restaurants in Korea _SLIDE_3_ Ranking of the Korean Family Restaurants 2xxx.09.09 Reference : Brandstock http://www.brandstock.co.kr/webdoc/app/doc.phpmenu_name=bt_1&view_flag=Y&title_id=25&type_id=020&term_flag=D&term_date=2xxx0909 _SLIDE_4_ Introduction of Ashley Ashley Classic Ashley W(Double-You) Reference : Ashley homepage http://www.myashley.co.kr/ Ashley TOGO _SLIDE_5_ Existing Consumer Demographics _SLIDE_6_ Awareness Price Existing Brand Positioning `The Korean buffet(salad bar) restaurant for woman`s tastes.` - concept : The comfortable house that anyone can enjoy some fresh & varied salad, and grill food at a reasonable price. Reference : Our survey & websites of each brands _SLIDE_7_ Results of Our Survey _SLIDE_8_ Results of Our Survey _SLIDE_9_ Our New Targeting & Positioning Primary Target Young People In Their 20’s Secondary Target 30’s To Lower 40’s …
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