[영문판]델몬트마케팅전략,델몬트분석,DelMonte분석,DelMonte마케팅전략

Contents
1. Introduction
2. CEO’s Lecture & Interview
3. 4Ps
4. SWOT analysis
5. Suggestions
1. About
Del monte
3. Del Monte’s
Policy
environpolitics
Quality control
Introduction
2. History of
Del monte
About Delmonte
Years
Contents
1889
First use of the Del monte name on food product
1920
Califonia Packing Corporation(CalPak) established stringent quality specifications for its premium brand, Del monte
1967
CalPak changes its name to Del monte corporation
1973
Del monte corporation becomes first major food processor in USA
1989
Del monte corporation divides into two separate entities
Del monte Tropical Fruit
Del monte Foods
1993
A new owner of Del monte Tropical Fruit changes its name to
Fresh Del monte Produce
History of Delmonte
Delmonte’s policy
CEO’s Lecture& Interview
Plain taste
Too big
Difficult
to sell
New Brand Development
“The World’s Favorites,
World Class, Del Monte Classic”
Good Quality
Reasonable Price
Premium S…