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Strategy for
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Index
01 Industry Analysis
02 Company Analysis
03 Recent Issues
04 SKT’s Strategy
05 Conclusion
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01 Industry Analysis
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Industry Overview
Telecommunications Industry
Wireless Communication
Wired Communication
Sources: Korea Communications Commission, Company Websites, 2xxx. 10
SKT presentation
03 Recent Issues
04 SKT’s Strategy
01 Industry Analysis
02 Company Analysis
05 Conclusion
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Industry Overview
Telecommunications Industry
Wireless Communication
Wired Communication
Saturated subscription rate (104% of population) leaves the market with difficulty in new demand creation, which shows limitations of industry growth
While VoIP and IPTV market shows high growth potential, telephone and internet market has already …(생략)
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sing on expanding IPE(Industry Productivity Enhancement) business in eight core industry areas, SK Telecom is actively developing business models and services in these sectors
B2C - SKT provides variety of products including mobile phone, wired/wireless integrated service and ubiquitous/convergence services
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Competitive Advantages
SKT presentation
01 Industry Analysis
02 Company Analysis
03 Recent Issues
04 SKT’s Strategy
05 Conclusion
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Competitive Advantages - 1) Brand Power
SKT presentation
01 Industry Analysis
02 Company Analysis
03 Recent Issues
04 SKT’s Strategy
05 Conclusion
SKT is leading company with market share of more than 50%
Remained at the top for a long period of time
Top Market Share
Large Customer Base & Loyalty
25 million customer base
Grand slam of top3 CSI
NSCI - No.1 consecutive 13 years
KCSI - No.1 consecutive 9 years
KS-SQI - No.1 consecutive 10 years
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Competitive Advantages - 2) Marketi