[영문판]NBA분석,NBA마케팅전략,NBA마케팅

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NBA
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Introduction of NBA
Table of Contents
NBA Marketing

NBA Sponsorship
NBA Analysis
Future of NBA
Yao Ming
Michael Jordan
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NBA [National Basketball Association]
NBA

American Teams 29 + Canadian Team 1 = 30 NBA Teams
ABA(American Basketball Associaton) +
NBL(National Basketball League)
= NBA
American major Sports = MLB, NFL, NHL, NBA
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NBA Marketing

David Joel Stern
Commissioner of NBA

Star Marketing Jordan & Yao ming

Enhancement of Broadcasting
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NBA의 세계화 전략

Bought best players around the world
Beginning of globalization of NBA
Reason for failure of industrialization and globalization of NBA
Majority is black race
Lots of confusing rules
Not known by many people
Trade
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NBA Globalization Strategy
Star Marketing

① Yao Ming

Yao Ming
Birth 1980/ 9/ 12/
Age 32
Gender male
Size 229cm, 140.6kg
Debut Shanghai Sharks
Nickname walking wall…