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_SLIDE_1_ HYUNDAI _SLIDE_2_ HYUNDAI Summary of Previous Analysis -Proposal 1) Why we choose Hyundai Motors 2) Expected Benefits -Analysis Stage I 1) External/Internal Environment 2) SWOT Analysis 3) Marketing - Analysis Stage II 1) Outcome from R&D Operation’s _SLIDE_3_ IT + Automobile ↓ ‘Smart Car’ Motive for Selecting “Hyundai Motors” : Current existing IT market (getting bigger) _SLIDE_4_ Expected Benefits Helping drivers control the functions in the car _SLIDE_5_ Environment _SLIDE_6_ SWOT Analysis T S W O _SLIDE_7_ Primary and Support Function _SLIDE_8_ To establish intimacy between Hyundai and customers User-customer Interface Requirements _SLIDE_9_ Practical Insight Toyota and Audi Verses Hyundai -They all had similar IT system -Only Hyundai interacted with people through Blue Link System -BMW had front edge IT services and intelligent system -To beat BMW, Blue Link System had to have its own features BMW Verses Hyundai _SLIDE_10_ …
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