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현대자동차,현대자동차마케팅전략,현대자동차분석,영어마케팅,영문마케팅,영문마케팅사례,현대자동차영문마케팅
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현대자동차,현대자동차마케팅전략,현대자동차분석,영….pptx
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현대자동차,현대자동차마케팅전략,현대자동차분석,영….pptx
[Size :
3 Mbyte
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본문/내용
_SLIDE_1_
HYUNDAI
_SLIDE_2_
HYUNDAI
Summary of Previous Analysis
-Proposal
1) External/Internal Environment
2) SWOT Analysis
1) Outcome from R&D Operation’s
_SLIDE_3_
IT + Automobile
↓
‘Smart Car’
Motive for Selecting
“Hyundai Motors”
: Current existing IT market (getting bigger)
_SLIDE_4_
Expected Benefits
Helping drivers control the functions in the car
_SLIDE_5_
Environment
_SLIDE_6_
SWOT Analysis
T
S
W
O
_SLIDE_7_
Primary and Support Function
_SLIDE_8_
To establish intimacy
between Hyundai and customers
User-customer Interface Requirements
_SLIDE_9_
Practical Insight
Toyota and Audi Verses Hyund…
HYUNDAI
_SLIDE_2_
HYUNDAI
Summary of Previous Analysis
-Proposal
1) Why we choose Hyundai Motors
2) Expected Benefits
-Analysis Stage I1) External/Internal Environment
2) SWOT Analysis
3) Marketing
- Analysis Stage II1) Outcome from R&D Operation’s
_SLIDE_3_
IT + Automobile
↓
‘Smart Car’
Motive for Selecting
“Hyundai Motors”
: Current existing IT market (getting bigger)
_SLIDE_4_
Expected Benefits
Helping drivers control the functions in the car
_SLIDE_5_
Environment
_SLIDE_6_
SWOT Analysis
T
S
W
O
_SLIDE_7_
Primary and Support Function
_SLIDE_8_
To establish intimacy
between Hyundai and customers
User-customer Interface Requirements
_SLIDE_9_
Practical Insight
Toyota and Audi Verses Hyund…
1. Global Alliance
2. Differentiation
3. Marketing operation
34.3%
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I D : jung****** Date : 2013-05-03 FileNo : 11072655 |
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