제주항공,제주에어,항공마케팅사례,저가항공사,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p

_SLIDE_1_ _SLIDE_2_ LCC Market Environment Introduction of JEJU AIR Analysis of JEJU AIR Analysis of Domestic LCC Analysis of International LCC: AirAsia Conclusion Q&A References CONTENTS _SLIDE_3_ LCC(Low Cost Carrier)Market Environment _SLIDE_4_ LCC Market Environment 자료: 한국공항공사, 인천공항공사 (2012.9) _SLIDE_5_ LCC Market Environment 자료: 한국공항공사 (2012.11) _SLIDE_6_ Introduction of JEJU AIR _SLIDE_7_ Introduction of JEJU AIR _SLIDE_8_ Advertisement _SLIDE_9_ Analysis of JEJU AIR _SLIDE_10_ SWOT Analysis Strengths Weaknesses Opportunities Threats Low price policy Relationship between JEJU air and JEJU tour image Minimize and low quality service Lack of conviction about safety Increase abroad traveling Increase needs about LCC Inroads of foreign airline into the Korean market Increase competition to ASIANA. KOREANAIR _SLIDE_11_ STP-Segmentation _SLIDE_12_ STP-Targeting _SLIDE_13_ STP-Positioning AirAsia JEJU AIR Level of localreliance (High)
…