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STARBUCKS MANAGEMENT STRATEGY INTRODUCTION Goal of this project Starbucks is.. Starbucks thought about management Why we choose Starbucks CRM at Starbucks My Starbucks Rewards : loyalty rewards program The more you come in to Starbucks, the more we’ll reward you!!! My Starbucks Idea: Feedback website sharevotediscusssee What’s So Special About Starbucks CRM `Third Place.` HE IS THE MAN. Howard Schultz not me STARBUCKS LOGO International stores Egypt JAPAN CHINA THIS IS 1ST. IN EWHA WOMANS UNIVERSITY Alliance with Starbucks application Size up or discount These are representatives competition OMG!! Shared planet Corporate social responsibility Develop a comprehensive recyclable cup solution by2012. Grounds for your garden Serve 25% of beverages made in our stores in reusable serve ware or tumbler by 2015. Environment Protection Mobilize our partners (employees) and customers to contribute more than 1 million hours of community servi…
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