본문/내용
_
Starbucks (SBUX) Financial Analysis
Table of contents
1 Executive Summary 2
2 Introduction .6
2.1 Brief history of Starbucks 6
2.2 The current state of the industry 8
2.3 The position of Starbucks in the industry 12
3 Financial Ratio Analysis 14
3.1 Short-term Financial Stability 14
3.2 Long-term Financial Stability..17
3.3 Operational Efficiency 21
3.4 Profitability 27
3.5 Market value (PER / PBR) 29
4 Strength and Weakness of Starbucks 32
5 Recommendations 34
References 36
Appendix 37
1 Executive Summary
Starbucks Corporation has unarguably been the most successful coffee chain in the past few decades, using their aggressive expansion strategies to push out much of its competitor, and seizing the number one position in its industry. Yet, in the recent few years, the market has shown Starbucks to be in constant decline, as their stock has dropped about $15/share, a value they have been above since 2…