본문/내용
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CSR
with Motivation
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Contents
1. What is CSR
1.1 A background and reason of accepting CSR
1.2 Home & Abroad
Successful CSR Home & Abroad
1.3 Elements for effective CSR
1.4 CSR’s Contribution to Motivation & Achievement
2. Introduce Samsung
3. Samsung’s CSR
- Examples of Samsung’s CSR
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4. CSR & Motivation
4.1 CSR, how to effect to working attitude
Samsung SDI Kim Chang-Sik (the head of a section)
4.2 Problem of CSR in Samsung
4.3 CSR strategies for effective motivation
5. Conclusion
Contents
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1. What is CSR
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1. 1 CSR (Corporate Social Responsibility)
Contribution to Society
Environmental
Management
Increasing
Benefits of society
Ethical
Management
Offering 15% of jobs
Offering almost 100
public performance
Constructing sports
facility
Pink Ri…
around 50 million USD
Relief activities : 2 million USD
Clothes donation : 50 million clothes
Support Helping Hand & Red Cross, etc
http://www.youtube.com/watchv=BLMdWZbHTMc
Ex 1) H&M 09’s activities
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Responsibility of
Organization
1.3 CSR & Global Competitiveness
Global Competitiveness
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Elements for effective CSR
CSR
Reflection for making management decisions
Matching to
CSR Activity &
Core Business
Global PR of
CSR Activity
1
2
3
4
Connection
CSR Activity & Organization Vision
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Provide feedback and the way to forward
Definite recognition and the will to act about CSR
Not Cost But Investment
1
Reflection for making management decisions
2
Connection
CSR Activity & Organization Vision
Elements for effective CSR
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Affect customer to act positively
Making CSR story- Brand Image
For effectiveness of CSR activity and organization Competitiveness
Ex) Samsung Representative contribution activities
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