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_SLIDE_1_ BLUE CLUB “ Men’s Beauty Shop “ BRAND MANAGEMENT _SLIDE_2_ CONTENTS Intro Why BLUE CLUB failed 1 . SERVICE 1) Self-Shampoo System 2) CRM 3) TRADE-OFF 2. PUBLIC RELATIONSHIP 3. FRANCHISEE MAMAGEMENT 1) STANDARDIZATION OF HAIRSTYLE 2) STANDARD OF FRANCHISEE Solution 1. Original Blue Club 2. Blue Club Premium 1) Skill variety 2) Reservation & Customer choice 3) PRICE 4) CRM 5) PROMOTION _SLIDE_3_ INTRO 1998.06 opening the first beauty shop for “men” Only beauty shop approved as venture company in beauty industry Recorded on Guinness book(the largest franchise in shortest time) Over 910 shops in Korea _SLIDE_4_ Why BLUE CLUB failed _SLIDE_5_ Why BLUE CLUB failed What is the Problem _SLIDE_6_ What is the problem _SLIDE_7_ PROBLEM 1 . SERVICE 1) Self-Shampoo System Customer feels it as “Satisfying Service” NOT as “Awkward Service” _SLIDE_8_ PROBLEM 1 . SERVICE 2) CRM Need to manage relationship with customer _SLIDE_9_ PROBLEM 1 . SERV…
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