파일 미샤경영전략사례,미샤마케팅전략,화장품시장,저가화….pptx
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_SLIDE_1_
_SLIDE_2_
Index
1
Introduction
2
Perception and Marketing Strategy
3
Conclusion
_SLIDE_3_
- Brand Explanation
- Market Share
Introduction
_SLIDE_4_
Why we select MISSHA
Brand Explanation
_SLIDE_5_
Name: ㈜ able C&C
Established in 2000 Jan .10
C.E.O Seo young pil
Market Capitalization 853 Billion
Overseas market about 23 Country
MISSHA IS
Brand Explanation
_SLIDE_6_
Slogan
We exist because we want to get result that every one has their most satisfaction with reasonable price
Management mind
MISSHA’s thinking
Brand Explanation
Quality is answer
Win-Win strategy
_SLIDE_7_
Background of MISSHA
Brand Explanation
_SLIDE_8_
Market Share
The size of the domestic cosmetics market
_SLIDE_9_
Market Share
Share…
LIDE_19_
Advertising
Comparative Advertising
_SLIDE_20_
Advertising
Celebrity Advertising 1
_SLIDE_21_
Advertising
Celebrity Advertising 2
_SLIDE_22_
Brand Name and Logo Development
subsidiary
a parent company
_SLIDE_23_
MISSHA was derived from a world famous cellist Mischa Maisky.
Brand Name and Logo Development
_SLIDE_24_
The past logo
The current logo
Brand Name and Logo Development
A
B
_SLIDE_25_
vs
Brand Name and Logo Development
_SLIDE_26_
Conclusion
_SLIDE_27_