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런닝화,런닝화마케팅전략,런닝화분석,RUNNING SHOES,영문마케팅
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런닝화,런닝화마케팅전략,런닝화분석,RUNNING SHOES,영문마케팅.pptx
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런닝화,런닝화마케팅전략,런닝화분석,RUNNING SHOES,영문마케팅.pptx
[Size :
5 Mbyte
]
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_SLIDE_1_
RUNNING SHOES
ZMET
_SLIDE_2_
CONTENTS
INTRO
INTRO
These days, Running shoes
has become one of hot trend items. But many commercials are not reflected this trend. We think this point makes more opportunities for increasing sales and market segments.
_SLIDE_4_
INTERVIEW PREPERATION
PREPERATION
Target interview objectives :
Average 20’s Women consumer
EX) Observer ; one male interviewee
Total 6 person
Interview methods :
Story telling
Missing picture
Triad
Expand frame
Digital image
_SLIDE_5_
QUESTION
PREPERATION
What image do you expect
when you wear running shoes
What are the shoes for you
What do they mean
How do you feel
when you see someone …
RUNNING SHOES
ZMET
_SLIDE_2_
CONTENTS
1. INTRO
2. PREPERATION
3. INTERVIEW
4. ANALYSIS
5. STRATEGY
_SLIDE_3_INTRO
INTRO
These days, Running shoes
has become one of hot trend items. But many commercials are not reflected this trend. We think this point makes more opportunities for increasing sales and market segments.
_SLIDE_4_
INTERVIEW PREPERATION
PREPERATION
Target interview objectives :
Average 20’s Women consumer
EX) Observer ; one male interviewee
Total 6 person
Interview methods :
Story telling
Missing picture
Triad
Expand frame
Digital image
_SLIDE_5_
QUESTION
PREPERATION
What image do you expect
when you wear running shoes
What are the shoes for you
What do they mean
How do you feel
when you see someone …
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I D : jung****** Date : 2013-05-03 FileNo : 11071981 |
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