|
_SLIDE_1_
RUNNING SHOES
ZMET
_SLIDE_2_
CONTENTS
1. INTRO
2. PREPERATION
3. INTERVIEW
4. ANALYSIS
5. STRATEGY
_SLIDE_3_
INTRO
INTRO
These days, Running shoes
has become one of hot trend items. But many commercials are not reflected this trend. We think this point makes more opportunities for increasing sales and market segments.
_SLIDE_4_
INTERVIEW PREPERATION
PREPERATION
Target interview objectives :
Average 20’s Women consumer
EX) Observer ; one male interviewee
Total 6 person
Interview methods :
Story telling
Missing picture
Triad
Expand frame
Digital image
_SLIDE_5_
QUESTION
PREPERATION
What image do you expect
when you wear running shoes
What are the shoes for you
What do they mean
How do you feel
when you see someone…(생략)
|
phone, I am not a ordinary person but a specialist. I can do whatever if I have this iphone.
Storytelling
INTERVIEW
24/여/학생/손 씨
_SLIDE_10_
Related to running shoes, I think red devils supporting Korea National Soccer fans. Because they are very energetic, joyful. For supporting Korea Soccer Team they shout, give their energy for soccer player. These people seem to do their best whatever they do.
Storytelling
INTERVIEW
24/여/학생/손 씨
_SLIDE_11_
Triad
lively feeling
Natural &
Comfortable
INTERVIEW
_SLIDE_12_
Triad
The feeling of making people happy
INTERVIEW
_SLIDE_13_
Expand Frame
Thinking of running shoes, I feel the cheerleader in the baseball stadium. I want every people look at me and I am the pretty, lively girl. This place is the best place which many people focus on me.
INTERVIEW
_SLIDE_14_
Sensory Image
Running shoes have the unique design. Especially many shoestring’s colors are the fluorescent color people focus on seeing th
런닝화,런닝화마케팅전략,런닝화분석,RUNNING SHOES,영~.pptx
[Size :
5 Mbyte
]
장바구니
