런닝화,런닝화마케팅전략,런닝화분석,RUNNING SHOES,영문마케팅

_SLIDE_1_ RUNNING SHOES ZMET _SLIDE_2_ CONTENTS 1. INTRO 2. PREPERATION 3. INTERVIEW 4. ANALYSIS 5. STRATEGY _SLIDE_3_ INTRO INTRO These days, Running shoes has become one of hot trend items. But many commercials are not reflected this trend. We think this point makes more opportunities for increasing sales and market segments. _SLIDE_4_ INTERVIEW PREPERATION PREPERATION Target interview objectives : Average 20’s Women consumer EX) Observer ; one male interviewee Total 6 person Interview methods : Story telling Missing picture Triad Expand frame Digital image _SLIDE_5_ QUESTION PREPERATION What image do you expect when you wear running shoes What are the shoes for you What do they mean How do you feel when you see someone wearing running shoes _SLIDE_6_ If someone look at me, I will give them some feeling like vibrant, lively. I wish I am the cheerleader in the baseball park. Crowded by a lot of people, they will look at my fashion and vibrant att…
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