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_SLIDE_1_ Proposal of KOREAN AIR’s Advertisement Concept _SLIDE_2_ Presentation Outline The reason why we choose KAL’s Advertisement 2. Problems of KAL’s Advertisement 3. Analysis of ASIANA’s Advertisement 4. Proposal to KOREAN AIR LINES _SLIDE_3_ Why we Choose KOREAN AIR 1 Reason _SLIDE_4_ 2 KOREAN AIR advertisements are known for using unique storytelling. Reason _SLIDE_5_ Let’s watch KAL’s Advertisement 3 Example _SLIDE_6_ For life on a whole new scale 4 Example _SLIDE_7_ KAL PR Ad Situation: Audience Cannot Understand 5 Message is not connected with story Situation _SLIDE_8_ The Problems of KOREAN AIR’s Advertisement Problem 6 _SLIDE_9_ MESSAGE & Model 2. No KOREAN AIR’s color Problem 7 _SLIDE_10_ Competition Analysis Analysis 8 _SLIDE_11_ ASIANA has a Confidence! Analysis 9 _SLIDE_12_ Proposal to KOREAN AIR 10 Proposal _SLIDE_13_ Advertising Strategyand Creative Strategy Proposal 11 _SLIDE_14_ Situation Analysis Proposal …
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