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대한항공,마케팅사례,기업분석,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
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대한항공,마케팅사례,기업분석,마케팅,브랜드,브랜드마~.pptx
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대한항공,마케팅사례,기업분석,마케팅,브랜드,브랜드마~.pptx
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본문/내용
_SLIDE_1_
Proposal of KOREAN AIR’s Advertisement Concept
_SLIDE_2_
Presentation Outline
The reason why we choose KAL’s
Advertisement
2. Problems of KAL’s Advertisement
3. Analysis of ASIANA’s Advertisement
4. Proposal to KOREAN AIR LINES
_SLIDE_3_
Why we Choose KOREAN AIR
1
Reason
_SLIDE_4_
2
KOREAN AIR advertisements
are known for using unique storytelling.
Reason
_SLIDE_5_
Let’s watch KAL’s Advertisement
3
Example
_SLIDE_6_
For life on a whole new scale
4
Example
_SLIDE_7_
KAL PR Ad Situation:
Audience Cannot Understand
5
Message is not connected with story
Situation
_SLIDE_8_
The Problems of KOREAN AIR’s Advertisement
Problem
6
_SLIDE_9_
MESSAGE & Model
2. No KOREAN AIR’s color
Problem
7
_SLID…(생략)
Proposal of KOREAN AIR’s Advertisement Concept
_SLIDE_2_
Presentation Outline
The reason why we choose KAL’s
Advertisement
2. Problems of KAL’s Advertisement
3. Analysis of ASIANA’s Advertisement
4. Proposal to KOREAN AIR LINES
_SLIDE_3_
Why we Choose KOREAN AIR
1
Reason
_SLIDE_4_
2
KOREAN AIR advertisements
are known for using unique storytelling.
Reason
_SLIDE_5_
Let’s watch KAL’s Advertisement
3
Example
_SLIDE_6_
For life on a whole new scale
4
Example
_SLIDE_7_
KAL PR Ad Situation:
Audience Cannot Understand
5
Message is not connected with story
Situation
_SLIDE_8_
The Problems of KOREAN AIR’s Advertisement
Problem
6
_SLIDE_9_
MESSAGE & Model
2. No KOREAN AIR’s color
Problem
7
_SLID…(생략)
#1. In a fancy resort
#2. In the highest place
#3. A big eye
#4. on the KAL plane
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I D : jung****** Date : 2013-05-03 FileNo : 11071938 |
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