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_SLIDE_1_ INDIA _SLIDE_2_ Contents About Maxim Company introduction Brand scope India Market Analysis General information Culture Economy Political/legal The chart Indian Coffee Market Analysis History size of coffee market estimation of volumes Competitors Segmentation , Targeting, positioning 4 P’s Product strategy Price Place Promotion SWOT Analysis Value Chain _SLIDE_3_ 1986.12 Export to the U.S 1994. 9 Launched Maxim Columbia, Brazil, and Kilimanjaro 1998. 2 Export to Europe 1999. 3 Awarded for No. 1 Brand in Coffee (한국능률협회) 1999. 9 Awarded for Best Satisfying Brand (소비문화대전) 2001. 3 Korea Power Brand No.1 2003. 7 Awarded for Best Brand by Women customers 2007.12 Arabica 100 received Marketing award 1.1 About Maxim Launched in 1980, DongSuh Food. Inc.’s main brand No. 1 Brand in Korean coffee market Introduced F/D (Frozen Dry) type instant coffee to Korean coffee market Company Introduction About Maxim Market Analysis C…
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