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P&G ,SK-II,bbq,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p
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P&G ,SK-II,bbq,브랜드마케팅,서비스마케팅,글로벌경….pptx
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P&G ,SK-II,bbq,브랜드마케팅,서비스마케팅,글로벌경….pptx
[Size :
4 Mbyte
]
분량 22 Page
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목차/차례
_SLIDE_1_
Strategic Management
Case Study
P&G Japan, SK-II
_SLIDE_2_
Contents
Case Summary (P&G Japan)
-Introduction of P&G
-Failure and Success
-Globalization and Suggestion
Strategic Management
Case Study
P&G Japan, SK-II
_SLIDE_2_
Contents
Case Summary (P&G Japan)
-Introduction of P&G
-Failure and Success
-Globalization and Suggestion
Korean Case : BBQ
-Introduction of BBQ
-Strategy in globalization
-Recommendation
Q&A
_SLIDE_3_
About P&G
P&G’s Global Strategy
Overseas Division(1984) drove rapid expansion
Europe, Latin America and Asia’s 27 countries: $11 billion worldwide sa...
-Introduction of BBQ
-Strategy in globalization
-Recommendation
Q&A
_SLIDE_3_
About P&G
P&G’s Global Strategy
Overseas Division(1984) drove rapid expansion
Europe, Latin America and Asia’s 27 countries: $11 billion worldwide sa...
본문/내용
_SLIDE_1_
Strategic Management
Case Study
P&G Japan, SK-II
_SLIDE_2_
Contents
Case Summary (P&G Japan)
-Introduction of P&G
-Failure and Success
-Globalization and Suggestion
Korean Case : BBQ
-Introduction of BBQ
-Strategy in globalization
-Recommendation
Q&A
_SLIDE_3_
About P&G
P&G’s Global Strategy
Overseas Division(1984) drove rapid expansion
Europe, Latin America and Asia’s 27 countries: $11 billion worldwide sales in 1980
Country General manager(GM) : each counter runs by expertise of local market
Problems
1. Cost limits profits: local product development costs
2. Delay of release new product
Founded in 1837 by Proctor and Gamble
Product: Consumer Goods (detergents, diaper)
Introduction of P&G
_SLIDE_4_
Early 90’s:
Eroding Performance
1985:
Developing Program
1989:
Market Expansion
1. Entering Japan Market
& Accumulated Loss
2. “Ichidai Hiyaku”
: the developing pro…
Strategic Management
Case Study
P&G Japan, SK-II
_SLIDE_2_
Contents
Case Summary (P&G Japan)
-Introduction of P&G
-Failure and Success
-Globalization and Suggestion
Korean Case : BBQ
-Introduction of BBQ
-Strategy in globalization
-Recommendation
Q&A
_SLIDE_3_
About P&G
P&G’s Global Strategy
Overseas Division(1984) drove rapid expansion
Europe, Latin America and Asia’s 27 countries: $11 billion worldwide sales in 1980
Country General manager(GM) : each counter runs by expertise of local market
Problems
1. Cost limits profits: local product development costs
2. Delay of release new product
Founded in 1837 by Proctor and Gamble
Product: Consumer Goods (detergents, diaper)
Introduction of P&G
_SLIDE_4_
Early 90’s:
Eroding Performance
1985:
Developing Program
1989:
Market Expansion
1. Entering Japan Market
& Accumulated Loss
2. “Ichidai Hiyaku”
: the developing pro…
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