본문/내용
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NETSUITE
: Secret to CRM Success
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Contents
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NetSuite’s
Overview
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1998 NetSuite founded by Larry Ellison and Evan Goldberg
2000 Creates world’s first integrated SaaS suite application
2003 Expands internationally
2006 5,000+ customers
2007 IPO on NYSEticker symbol “N”
2008 Introduces NetSuite OneWorld
2009 Delivers SuiteCloud Platform
NetSuite’s Overview
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NetSuite’s Overview
San Mateo, California, USA (HeadQuarter)
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NetSuite’s Overview
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Mission Statement
To provide web-based integrated business systems
What They Do:
Provide integrated, web-based business applications to growing and mid-sized businesses
Include solutions for Accounting/ERP, CRM, and eCommerce
Over 5,400 customers the largest base of integrated…
ard
The CPA Technology Advisor - 5 Star Rating (2007)
Real Time CRM Award (2007)
CRM Excellence Award (2005, 2007)
Top 15 CRM Award (2005, 2006, 2007)
CNET Enterprise Software, United Kingdom (2006)
CRM Magazine Market Leader Award (2004, 2005, 2006)
NetSuite’s Overview
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NetSuite’s Overview
2008 Grantees
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SWOT analysis &
Business model
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Growth Continues
Fastest-Growing
Competitors
Competitor’s attack
(MS)
Lawrence Joseph Ellison
Go into Growth of food market
Less market share
Focus on small
business
Increase the debts
Strength
Threats
Opportunity
Weakness
Strength
Weakness
Threats
Opportunity
SWOT analysis of NetSuite
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15
2008 Revenue: $152.5 Million
6,600+ Customers: Largest On-Demand ERP Suite Application Provider
1,000+ Employees in 9 Countries
$123.6 Million in Cash
Q4 2008 Financial Results press release dated 2/10/09 contains GAAP to non-GAAP r