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_SLIDE_1_ FERRARI S.P.A. Una famosa societa italiana _SLIDE_2_ Contents 1. Introduction. 2. Marketing Mix. 3. SWOT Analysis. 4. STP Analysis. 5. Competitor Analysis. 6. Competitive Environment. 7. Conclusion. _SLIDE_3_ _SLIDE_4_ What Is Ferrari _SLIDE_5_ Introduction Introduction of Ferrari Industry : Automotive Products : Sports cars Founded : 1947 (historical 1929) Founder : Enzo Ferrari Parent : Fiat Group _SLIDE_6_ Ferrari is an Italian sports car manufacturer based in Maranello, Italy. Founded by Enzo Ferrari in 1929, as Scuderia Ferrari. Throughout its history, the company has been noted for its continued participation in racing, especially in Formula One, where it has had great success. Also, Their high-performance cars have been the best in car industry. Powerful engine, perfect balancing, beautiful design that every Ferrari’s product is the dream of most drivers. They are selling fantastic sports cars, brand goods and planning to open Fer…
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