본문/내용
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FERRARI S.P.A.
Una famosa societa italiana
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Contents
1. Introduction.
2. Marketing Mix.
3. SWOT Analysis.
4. STP Analysis.
5. Competitor Analysis.
6. Competitive Environment.
7. Conclusion.
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What Is
Ferrari
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Introduction
Introduction of Ferrari
Industry : Automotive
Products : Sports cars
Founded : 1947 (historical 1929)
Founder : Enzo Ferrari
Parent : Fiat Group
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Ferrari is an Italian sports car manufacturer based in Maranello, Italy.
Founded by Enzo Ferrari in 1929, as Scuderia Ferrari.
Throughout its history, the company has been noted for its continued
participation in racing, especially in Formula One, where it has had great
success.
Also, Their high-performance cars have been the best in car i…
18 1898. He came from a well to do family that
599 GTO
f Stuttgart, home of Mercedes-Benz and
the design bureau of Porsche, both being main competitors of
Alfa and Ferrari in the 1930s.
The city`s name derives from Stutengarten, an ancient form of
the German word Gestut, which translates into English as
stud farm and into Italian as scuderia.
Introduction
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Marketing
Mix
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VS
VS
Mass Production
Customized Production
Mass Marketing
Limited Sales
Commercial
Automobile Brands
Ferrari
Product
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Ferrari 599 GTB Fiorano
Class : Gran Turisimo
Type : 2 Seat Berlinetta
Layout : Front Engine/Rear Wheel, V12
Product
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612 Scaglietti
Class : Gran Turisimo
Type : 2 Seat Fast-Back Coupe
Layout : Front-Mid Engine/Rear Wheel, V12
Product
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California
Class : Gran Turisimo
Type : 4 Seat Hard Top Convertible Coupe
Layout : Front-Mid Engine/Rear Wheel, V8
Product
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599 GTO
Class : Gran Turisimo Omologata
Type