콜드스톤 크리머리

_SLIDE_1_ _SLIDE_2_ 기업소개 전략수립과 결론 환경 분석 STP 전략 SWOT 분석 목차 4P _SLIDE_3_ 기업소개 1988 도날드 & 수잔 서덜랜드 부부, 미국 아리조나 템페에 콜드스톤 1호점 오픈 2005 12월 美 콜드스톤 크리머리와 계약 체결 CJ푸드빌은 2006년 7월, 종로에 콜드스톤 1호점을 열었다. _SLIDE_4_ 브랜드 네임 Cold Stone +Creamery 차가운 화강암돌판위에 + 낙농장 _SLIDE_5_ Occasions Ice cream is consumed Hot Weather When Needing Dessert After meal When you want Something To Eat When craving For Sweet When Watching TV or Video When With Family Traveling or Out in the Fields To Change Mood To Cancel the Thirst When Talking To Friends When Hungry or Having Empty Stomach When Feeling Gloomy After Drinking Alcohol When Doing Something Alone After Bath/Shower After Exercise Do Not Feel Like Eating When Eating Little Instead of Full Meal With Friends on Way Back Home From School Doing Homework/ Studying or Reading Book Right After Returning From School Others Occasions Ice cream is consumed (Total Base: 589) (Unit: Multiple Answer (MA) %) Main occasions of eating ice c…
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