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서울우유,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
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서울우유,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p(2).pptx
[Size :
9 Mbyte
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본문/내용
_SLIDE_1_
_SLIDE_2_
1.Sales Agent
2.Milk Crisis
3.Co-op Structure
INDEX
Gap Analysis
Gap Analysis
_SLIDE_3_
SellingAgent
GapAnalysis
_SLIDE_4_
Previously
in
last presentation
...
_SLIDE_5_
Milk Manufacturer
Sales Agency
Sales Person
Retailer
Sales Person
Wholesaler
Catering Service
Direct Sales
Wholesaler
Sales Person
~
_SLIDE_6_
_SLIDE_7_
Why Seoul Milk have
Sales agency channel
_SLIDE_8_
OutSourcing
EasierPayback
Risk Control
ShortenCold-Chain
Advantages of
Sales Agency channel
_SLIDE_9_
1,667 nods within
Channel Frame
Highly Complex
Customer Structure
A
Delegate Sales activities
Responsibility
Responsibility
OutSourcing
Agency
_SLIDE_10_
Responsibility
Responsibility
Using Channel Delegation
EasierPayback
Agency
_SLIDE_11_
=
_SLIDE_12_
Agency
Exchange Product with Payment
Risk Control
Risk
_SLIDE_13_
Agency
Cost Saving
ShortenCold chain
Cold Chain Flow
Responsibility
_SLIDE_14_
Channel Flow
Sales Agency
Payment
…
…
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I D : jung******
Date : 2013-04-28
FileNo : 11067631
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