홍삼,한삼인,웰빙건강,마케팅전략,건강음료시장,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

_SLIDE_1_ 한삼인의 유혹 _SLIDE_2_ Contents The analysis of present conditions and the reason of project 1 2 STP strategy (Gap analysis) 3 Solving 4Ps 4 5 The problem of Hansamin for 4Ps The expectation effect and After Control _SLIDE_3_ 1.The analysis of present conditions and the reason of project 출처: 식품의약품안정청 영양기능식품정책과, 09.03.19일자 한겨례 ‘나이속인 홍삼 6년근 과속스캔들’ _SLIDE_4_ Our Object 1.The analysis of present conditions and the reason of project cont’d 출처: 09.03.19일자 한겨례 ‘나이속인 홍삼 6년 근 과속스캔들’ _SLIDE_5_ 2. The problem of Hansamin for 4Ps _SLIDE_6_ 2. The problem of Hansamin for 4Ps 1) PRODUCT _SLIDE_7_ 2) PRICE 2. The problem of Hansamin for 4Ps _SLIDE_8_ 3) PLACE 2. The problem of Hansamin for 4Ps _SLIDE_9_ -` -` 2. The problem of Hansamin for 4Ps 4) PROMOTION _SLIDE_10_ 3. STP strategy Segmentation Using situation Demographics Brand recognition Life style Desire for product ① For health ② For present ① Women ② Men ③ 20~30 ④ 30~40 ⑤ 40~…
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