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_SLIDE_1_ _SLIDE_2_ Contents Introduction of JetBlue STP Strategy 4P SWOT JetBlue in Crisis Latest Marketing Strategies _SLIDE_3_ JetBlue New York-based Airway creating a new airline category based on value, service and style. Serves 61 cities with 600 daily flights. “Highest in Customer Satisfaction Among Low-Cost Carriers in North America“ (2xxx, J.D. Power and Associates) _SLIDE_4_ SWOT _SLIDE_5_ STP Strategy Segmentation - geographic variable : Psychographic variable : active and value oriented Behavioral variable : economical and premeditated _SLIDE_6_ Positioning To bring humanity back to air travel Low cost carrier with amenities (in-flight entertainment, legroom, snacks provided) _SLIDE_7_ Targeting Business trip passengers Sightseeing passengers Middle class life passengers Students with tight budget _SLIDE_8_ _SLIDE_9_ JetBlue in Crisis February 14, 2007. Valentine day crisis humiliation to no.1 customer centered airline. Is the je…
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