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항공사,저가항공사,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
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항공사,저가항공사,마케팅,브랜드,브랜드마케팅,기업,….pptx
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항공사,저가항공사,마케팅,브랜드,브랜드마케팅,기업,….pptx
[Size :
5 Mbyte
]
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목차/차례
- _SLIDE_1_
- JetBlue’s Crisis on Valentine`s day
- JetBlue Case Analysis
- _SLIDE_2_
- Contents
- Case Analysis
- 01 About JetBlue
- 02 Timeline
- 03 Objective
- 04 Response
- 05 Analysis of crisis type & strategy
- 06 Evaluation
- _SLIDE_3_
- 01. Company Description
- _SLIDE_4_
- JetBlue Airways
- Company Description
- Part 1.
- One of American low-cost airlines in Queens, NY
- Hub airport : John F. Kennedy International Airport (JFK) / more than 60% of jetBlue planes use a day
- Unlike other low-cost airlin...
본문/내용
_SLIDE_1_
JetBlue’s Crisis on Valentine`s day
JetBlue Case Analysis
_SLIDE_2_
Contents
Case Analysis
01 About JetBlue
02 Timeline
03 Objective
04 Response
05 Analysis of crisis type & strategy
06 Evaluation
_SLIDE_3_
01. Company Description
_SLIDE_4_
JetBlue Airways
Company Description
Part 1.
One of American low-cost airlines in Queens, NY
Hub airport : John F. Kennedy International Airport (JFK) / more than 60% of jetBlue planes use a day
Unlike other low-cost airlines,
Differentiated services such as wide and comfortable
seats, serving free snacks, seat-back TV Service, etc.
- Recruitment of ‘outgoing’ employees
- Fun, young, friendly and energetic corporate image.
Founded by David Neeleman in 1999
“bringing humanity back to air travel & making the experience of flying happier and easier for everyone.”
JetBlue grew rapidly in airline industry.
_SLIDE_5_
02. Timeline
_SLIDE_6_
JetBlue Airways
Timeline
Part 2.
[Feb. 14th. 2007] …
JetBlue’s Crisis on Valentine`s day
JetBlue Case Analysis
_SLIDE_2_
Contents
Case Analysis
01 About JetBlue
02 Timeline
03 Objective
04 Response
05 Analysis of crisis type & strategy
06 Evaluation
_SLIDE_3_
01. Company Description
_SLIDE_4_
JetBlue Airways
Company Description
Part 1.
One of American low-cost airlines in Queens, NY
Hub airport : John F. Kennedy International Airport (JFK) / more than 60% of jetBlue planes use a day
Unlike other low-cost airlines,
Differentiated services such as wide and comfortable
seats, serving free snacks, seat-back TV Service, etc.
- Recruitment of ‘outgoing’ employees
- Fun, young, friendly and energetic corporate image.
Founded by David Neeleman in 1999
“bringing humanity back to air travel & making the experience of flying happier and easier for everyone.”
JetBlue grew rapidly in airline industry.
_SLIDE_5_
02. Timeline
_SLIDE_6_
JetBlue Airways
Timeline
Part 2.
[Feb. 14th. 2007] …
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I D : jung****** Date : 2013-04-28 FileNo : 11067549 |
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