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팬택,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,….pptx
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팬택,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,….pptx
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_SLIDE_1_
_SLIDE_2_
CONTENTS
Part 1
Company Overview
Part 2
Reason why PANTECH faced ‘workout’
2 factors of failure
Common strategy
Part 3
Reason they choose the strategy
External factor
Internal factor
Conclusion
Managerial Implication
_SLIDE_3_
Company overview
_SLIDE_4_
WHAT IS PANTECH
_SLIDE_5_
History of PANTECH
2005 Acquired SK Teletech
Expanded sales in the US market
Entered the Japanese market
2007 “WORKOUT”
2008 Launched a variety of 3G phones and touch
phones in the Korean markets
2xxx Released LTE phone
COMPANY OVERVIEW
_SLIDE_6_
Operating Profit
Sales
Pantech
Performance
Flow
(unit : \)
Acquired Hyundai Curitel
Self Brand
Acquir…
_SLIDE_2_
CONTENTS
Part 1
Company Overview
Part 2
Reason why PANTECH faced ‘workout’
2 factors of failure
Common strategy
Part 3
Reason they choose the strategy
External factor
Internal factor
Conclusion
Managerial Implication
_SLIDE_3_
Company overview
_SLIDE_4_
WHAT IS PANTECH
_SLIDE_5_
History of PANTECH
1991 Pantech Co. LTD Established
2001 Acquired Hyundai Curitel2005 Acquired SK Teletech
Expanded sales in the US market
Entered the Japanese market
2007 “WORKOUT”
2008 Launched a variety of 3G phones and touch
phones in the Korean markets
2xxx Released LTE phone
COMPANY OVERVIEW
_SLIDE_6_
Operating Profit
Sales
Pantech
Performance
Flow
(unit : \)
Acquired Hyundai Curitel
Self Brand
Acquir…
2. Too much ‘take-over’ price
3. Direct Investment without consideration
264.9
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I D : jung****** Date : 2013-04-28 FileNo : 11067491 |
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