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코카콜라마케팅,코카콜라기업분석,마케팅전략,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
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코카콜라마케팅,코카콜라기업분석,마케팅전략,마케팅,….pptx
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코카콜라마케팅,코카콜라기업분석,마케팅전략,마케팅,….pptx
[Size :
5 Mbyte
]
분량 27 Page
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본문/내용
_SLIDE_1_
Solution of
Coca-cola’s Strategy
_SLIDE_2_
Coca-cola
2. Vision
3. Analysis
4. Solution
_SLIDE_3_
Coca-cola
Coca-cola
_SLIDE_5_
Vision
5
To refresh the world..
To inspire moments of optimism
and happiness..
To create value and make
a difference
_SLIDE_6_
Conversation Cloud for top terms mentioned on FB coca-cola fan page
(September 2009)
Folksonomy
N = 1,276 posts
non-english language posts removed
Source: Analysis of Facebook for Sept 1st 30th 2009
_SLIDE_7_
Analysis
_SLIDE_8_
Analysis
_SLIDE_9_
Analysis
_SLIDE_10_
Analysis
_SLIDE_11_
Analysis
Industry rivalry
Strong
Substitutes
Moderate
Barriers to entry
High
Supplier Power
…
Solution of
Coca-cola’s Strategy
_SLIDE_2_
Coca-cola
2. Vision
3. Analysis
4. Solution
_SLIDE_3_
Coca-cola
1.5 BILLION SERVINGS A DAY
_SLIDE_4_Coca-cola
_SLIDE_5_
Vision
5
To refresh the world..
To inspire moments of optimism
and happiness..
To create value and make
a difference
_SLIDE_6_
Conversation Cloud for top terms mentioned on FB coca-cola fan page
(September 2009)
Folksonomy
N = 1,276 posts
non-english language posts removed
Source: Analysis of Facebook for Sept 1st 30th 2009
_SLIDE_7_
Analysis
_SLIDE_8_
Analysis
_SLIDE_9_
Analysis
_SLIDE_10_
Analysis
_SLIDE_11_
Analysis
Industry rivalry
Strong
Substitutes
Moderate
Barriers to entry
High
Supplier Power
…
2. 전세계 일관된 품질
3. 다양한 제품 군
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I D : jung****** Date : 2013-04-28 FileNo : 11067443 |
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