코카콜라마케팅,코카콜라기업분석,마케팅전략,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

_SLIDE_1_ Solution of Coca-cola’s Strategy _SLIDE_2_ Coca-cola 2. Vision 3. Analysis 4. Solution _SLIDE_3_ Coca-cola 1.5 BILLION SERVINGS A DAY _SLIDE_4_ Coca-cola _SLIDE_5_ Vision 5 To refresh the world.. To inspire moments of optimism and happiness.. To create value and make a difference _SLIDE_6_ Conversation Cloud for top terms mentioned on FB coca-cola fan page (September 2009) Folksonomy N = 1,276 posts non-english language posts removed Source: Analysis of Facebook for Sept 1st 30th 2009 _SLIDE_7_ Analysis _SLIDE_8_ Analysis _SLIDE_9_ Analysis _SLIDE_10_ Analysis _SLIDE_11_ Analysis Industry rivalry Strong Substitutes Moderate Barriers to entry High Supplier Power Moderate Buyer Power Moderate _SLIDE_12_ Analysis _SLIDE_13_ Analysis _SLIDE_14_ Analysis 코카콜라 음료 어린이 충치 유발시킨다. 염소(CL)에 오염된 콜라 생산. 코카콜라, 몬스터인수 추친. 하지만 다른 자회사를 팔아야 한다. “콜라 마셔 사망했다.” 코카콜라 상대로 재판 코카콜라 재료 중 사람피 포함되어 있다. _SLIDE_15_ Conclusion 15 Madonna’s Stra…
…