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코카콜라,콜라마케팅,콜라역사,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
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코카콜라,콜라마케팅,콜라역사,마케팅,브랜드,브랜드….pptx
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코카콜라,콜라마케팅,콜라역사,마케팅,브랜드,브랜드….pptx
[Size :
7 Mbyte
]
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본문/내용
_SLIDE_1_
_SLIDE_2_
History
Environment Analysis
Industry Structure Analysis
SWOT Analysis
Target & Positioning
4P - Product/Place/Price
Promotion
Conclusion
Contents
_SLIDE_3_
Founded: 1892
Headquarters: Atlanta, Georgia, United States
Area Served: World wide
Key People: Muhtar Kent(CEO)
Revenue: USD 35.119 billion
Business reach: over 200 countries
Products: Coca-Cola, Carbonated drinks,
Other non-alcoholic beverages
Introduction
_SLIDE_4_
History of Coca Cola
Name: John Pemberton
Invention time: 1886
The main ingredient:
caramel-colored liquid
_SLIDE_5_
Increasing Competition of Carbonated Drinks in Market
People Who Have a Strong Personality
Well-being Trend
Environment Analysis
_SLIDE_6_
Increasing Competition of the Various Beverage Market
_SL…
_SLIDE_2_
History
Environment Analysis
Industry Structure Analysis
SWOT Analysis
Target & Positioning
4P - Product/Place/Price
Promotion
Conclusion
Contents
_SLIDE_3_
Founded: 1892
Headquarters: Atlanta, Georgia, United States
Area Served: World wide
Key People: Muhtar Kent(CEO)
Revenue: USD 35.119 billion
Business reach: over 200 countries
Products: Coca-Cola, Carbonated drinks,
Other non-alcoholic beverages
Introduction
_SLIDE_4_
History of Coca Cola
Name: John Pemberton
Invention time: 1886
The main ingredient:
caramel-colored liquid
_SLIDE_5_
Increasing Competition of Carbonated Drinks in Market
People Who Have a Strong Personality
Well-being Trend
Environment Analysis
_SLIDE_6_
Increasing Competition of the Various Beverage Market
_SL…
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I D : jung****** Date : 2013-04-28 FileNo : 11067441 |
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