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_SLIDE_1_ Chum churum Marketing strategy _SLIDE_2_ Environment analysis ‘Soju War’ Thekey is Trend of lowering alcohol Alcohol degree 2006 Februrary Dusanliquor Chum churum Launch August Chamisul Fresh Launch to increase the market share of weaken soju `2007~2009 Chum churum VS Chamisul Fresh` 2009 july , Chum churum Cool Launch Starting to couterattack to increase the market share of weaken soju 2xxx December Jinro thankyou soju Launch _SLIDE_3_ Competitor analysis ‘Chamisul original24.8%’ ‘Chamisul fresh 23.9%’ Exclusive Market share No.1 _SLIDE_4_ Competitor analysis Why “Chamisul” Is the leader In the soju market 1. Market leader 2. Variable generation 3. Strong distribution _SLIDE_5_ Competitor analysis High degree Low degree Young Old Positioning map _SLIDE_6_ Company analysis Lotte Liquor’s Soju ‘Chumchurum’ No.2 Soju’s Innovators _SLIDE_7_ 1. Leder of developing low degree soju Soju’s Innovators “Chum Churum” 2. Targeting workin…
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