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_SLIDE_1_ _SLIDE_2_ Contents Introduction (Zara) Current situation of Zara - Rate of sales - Current position Features - Fast fashion - SPA - Vertical structure - Market oriented Strategy 1 - Environpolitics Strategy 2 - Application strategy (Augmented reality) Strategy 3 - Application strategy (Customer’s participation) Q&A _SLIDE_3_ Introduction _SLIDE_4_ Introduction _SLIDE_5_ Current situation 63.8% Contribution to total sales 1,608 Number of stores 88 Number of net openings 74 Countries _SLIDE_6_ Features (1) Fast fashion - Quick Response - Everyday New Product _SLIDE_7_ Features (2) Specialty retailer of Private label Apparel (SPA) Plan Production Distribution Plan Company Production Company Distribution Company Time Lag Time Lag _SLIDE_8_ Features (3) Market Orientation -Customer is the first priority. -Maximization of Customer Satisfaction _SLIDE_9_ Strategy 1 - Environpolitics FAST FASHION Produces too much Garbage Increas…
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