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자라,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례
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자라,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례.pptx
[Size :
2 Mbyte
]
자라,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례.pptx
[Size :
2 Mbyte
]
분량 18 Page
가격 1,500 원
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본문/내용
_SLIDE_1_
_SLIDE_2_
Contents
Introduction (Zara)
Current situation of Zara
- Rate of sales
- Current position
Features
- Fast fashion
- SPA
- Vertical structure
- Market oriented
Strategy 1 - Environpolitics
Strategy 2 - Application strategy (Augmented reality)
Strategy 3 - Application strategy (Customer’s participation)
Q&A
_SLIDE_3_
Introduction
_SLIDE_4_
Introduction
_SLIDE_5_
Current situation
63.8% Contribution to total sales
1,608 Number of stores
88 Number of net openings
74 Countries
_SLIDE_6_
Features (1)
Fast fashion
- Quick Response
- Everyday New Product
_SLIDE_7_
Features (2)
Specialty retailer of Private label Apparel (SPA)
Plan
Production
Distribution
Plan
Company
Production
Company
Distri…
_SLIDE_2_
Contents
Introduction (Zara)
Current situation of Zara
- Rate of sales
- Current position
Features
- Fast fashion
- SPA
- Vertical structure
- Market oriented
Strategy 1 - Environpolitics
Strategy 2 - Application strategy (Augmented reality)
Strategy 3 - Application strategy (Customer’s participation)
Q&A
_SLIDE_3_
Introduction
_SLIDE_4_
Introduction
_SLIDE_5_
Current situation
63.8% Contribution to total sales
1,608 Number of stores
88 Number of net openings
74 Countries
_SLIDE_6_
Features (1)
Fast fashion
- Quick Response
- Everyday New Product
_SLIDE_7_
Features (2)
Specialty retailer of Private label Apparel (SPA)
Plan
Production
Distribution
Plan
Company
Production
Company
Distri…
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I D : jung****** Date : 2013-04-28 FileNo : 11067314 |
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