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_SLIDE_1_ Hyundai Motor India _SLIDE_2_ Contents Background Knowledge of India 4P Mix SWOT Analysis Prospect & Work to Do _SLIDE_3_ 2xxx 2012(est.) GDP 1.6811 trillion 1.9693 trillion GDP Growth Rate 7.6% 7.8% GDP Per Capita US$1,417 US$1610 Population 1.21 billion 1.4 billion Background Knowledge of India(1) _SLIDE_4_ 1% 50% 500%! Background Knowledge of India(2) _SLIDE_5_ HYUNDAI MOTOR INDIA Optimal Location as an Export Base Easy to Export to Europe, Asia & other Countries Background Knowledge of India(3) _SLIDE_6_ Strategy 4P MIX _SLIDE_7_ PRODUCT - Specific Indian taste - Steamy Temperature - Short distance driving - New Design - Water-proofing - Increased Fuel Efficiency _SLIDE_8_ PRICE STAY COMPETITIVE Productivity ↑ Price ↓ Maximize Plant Utilization Increased Product Awareness _SLIDE_9_ PLACE Optimal Plant Location : - Easiness of Power Supply - Adjacent to the Harbor Local Sales Network : - Trained Dealer i…
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