웹,트위터,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,

_SLIDE_1_ ` Web 2.0 and Social Media _SLIDE_2_ ` CONTENTS Web 2.0 and Social Media 1 Virtual Communities and Social Networking 2 Enterprise 2.0 Tools 3 4 The Future of Social Media 5 Social Media Objectives and Metrics _SLIDE_3_ ` New Model driven by web 2.0 8.1 Web 2.0 and Social Media 과거: E-mail을 주로 사용 현재: Twitter나 Facebook을 사용 _SLIDE_4_ ` 8.1 Web 2.0 and Social Media WHAT IS WEB 2.0 Many writers have identified characteristics that differentiate the new Web from what is calld Web 1.0. Others maintain that the term Web 2.0 is simply an inevitable, incremental advance from earlier capabilities. Web 1.0 Web 2.0 Static pages, HTML Dynamic page, XML and Java Author-controlled content User-controlled content Computers Computers, cell phones, televisions, PDAs, game system, car dashboards User view content Users create content Individual users User communities Marketing goal: influence Bottom up Data: single source Data:multiple sources _SLIDE_…
…