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_SLIDE_1_ Everland Marketing Research Final Project _SLIDE_2_ Contents Company Overview Identifying Research Problem SWOT Analysis Marketing Issues & Strategies Conclusion _SLIDE_3_ Company Overview - History Theme park located in Yongin city Belongs to Samsung Ranked 4th theme park in the World Opened at 1976 & size 200,000yd _SLIDE_4_ □ Everland consists of three parks Everland theme park Caribbean bay water park Everland speedway Company Overview - Structure _SLIDE_5_ Company Overview - Structure _SLIDE_6_ Operating Profit Net Profit Company Overview Financial Status In the company’s operating and net profit area, over 50% of the visitors were identified as “university students.” _SLIDE_7_ Analyze market situation and decide which customers would be our target. 2) Identify and analyze strengths and weaknesses of Everland compared to its competitors. 3) Find a better way to attract university students through building up marketing strategies and co…
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