파일 아모레퍼시픽,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot.pptx
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_SLIDE_1_
AMORE PACIFIC
Beauty
Health
Beauty
Beauty
Health
Health
_SLIDE_2_
Index
1.History & Purpose
4.SWOT Analysis
3.Core competency
2.Vision & Mission
5.Company Structure
7.Social responsibility & Ethics
6.Marketing Strategies
_SLIDE_3_
History & Purpose
1930’s
At first
1980s
2002
Recent
Established a 태평양 Inc
Sold cosmetics
Sold
personal care
Bring global logo
Advance as Amore
_SLIDE_4_
Vision & Mission
GLOBAL
GROWTH
GREEN
Accelerate growth in Asia
Build a foundation for profitable growth
Discover new drivers of sustainable growth
Cultivate megabrands
Enhance environment-friendliness and product safety
Strengthen win-win cooperation with business partners
_SLIDE_5_
Core competency
Cosmetics
Health Care
_SLIDE_6_
SWOT Analysis
S
W
O
T
Korea`s largest cosmetics legitimacy company.
High market share
Securing a variety of distribution channels
Step up to the International Markets.
Highly dependent on cosmetic industry
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I D : jung****** Date : 2013-04-28 FileNo : 11067124