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_SLIDE_1_ _SLIDE_2_ Introduction What is Amazon.com _SLIDE_3_ Business Model Canvas MASS MARKET MULTI-SIDED PLATFORMS AUTOMATED SERVICES& CO-CREATION COMMUNITIES AMAZON.COM NEWNESS CUSTOMIZATION LOW PRICE BRAND & TRUST ACCESSABILITY CONVENIENCE & USABILITY ASSET SALES BROKERAGE FEES SUBSCRIPTION FEES LENDING FEES ADVERTISING INTELLECTUAL HUMAN FINANCIAL PHYSICAL PLATFORM /NETWORK SOFTWARE DEVELOPMENT PRODUCTION STRATEGY ALLIANCE MARKETING PARTNERS SUPPLIER HARDWARE MANUFACTURE PARTNER LOGISTIC PARTNER OUTSOURCING COST-DRIVEN MARKETING TECHNOLOGY AND CONTENT FULFILLMENT ECONOMIES OF SCALE _SLIDE_4_ Multi-sided platform Customer Segments Mass market Automated service Community Co-creation & Relationships _SLIDE_5_ Channels Asset sales Commission Lending Advertising Direct contact (Own web-site) & Revenue Streams _SLIDE_6_ Brand & Trust Convenience & Usability Value Proposition Newness Price Customization _SLIDE_7_ key par…
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