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스타벅스코리아,커피산업,커피시장,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p
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스타벅스코리아,커피산업,커피시장,마케팅,브랜드,브….pptx
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스타벅스코리아,커피산업,커피시장,마케팅,브랜드,브….pptx
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5 Mbyte
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본문/내용
_SLIDE_1_
Starbucks’ communication with customers
in Korea
_SLIDE_2_
hISTORY
1997
Entered into a licensing agreement with the Shinsegae
Opened the world`s first IT store
2008
Collaborated with Shinsegae
2000
http://www.istarbucks.co.kr/About_us/starbucks_history.asp
Won the Brand Olympic in coffee specialty store
for 6 consecutive years
2009
Implemented Asia`s first application service
Issued Webzine of contribution to society
2xxx
Won the Korean First Brand Awards
for 4 consecutive years
2xxx
_SLIDE_4_
History of Starbucks
Company culture
http://www.istarbucks.co.kr/Responsibility/starbucks_shared_planet.asp
_SLIDE_5_
Introducti…
Starbucks’ communication with customers
in Korea
_SLIDE_2_
1. Company Introduction
2. Environmental Analysis
3. Present condition of the company
5. Speculations4. Suggestions
_SLIDE_3_hISTORY
1997
Entered into a licensing agreement with the Shinsegae
Opened the world`s first IT store
2008
Collaborated with Shinsegae
2000
http://www.istarbucks.co.kr/About_us/starbucks_history.asp
Won the Brand Olympic in coffee specialty store
for 6 consecutive years
2009
Implemented Asia`s first application service
Issued Webzine of contribution to society
2xxx
Won the Korean First Brand Awards
for 4 consecutive years
2xxx
_SLIDE_4_
History of Starbucks
Company culture
http://www.istarbucks.co.kr/Responsibility/starbucks_shared_planet.asp
_SLIDE_5_
Introducti…
5 Forces
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