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_SLIDE_1_ Starbucks’ communication with customers in Korea _SLIDE_2_ 1. Company Introduction 2. Environmental Analysis 3. Present condition of the company 5. Speculations 4. Suggestions _SLIDE_3_ hISTORY 1997 Entered into a licensing agreement with the Shinsegae Opened the world`s first IT store 2008 Collaborated with Shinsegae 2000 http://www.istarbucks.co.kr/About_us/starbucks_history.asp Won the Brand Olympic in coffee specialty store for 6 consecutive years 2009 Implemented Asia`s first application service Issued Webzine of contribution to society 2xxx Won the Korean First Brand Awards for 4 consecutive years 2xxx _SLIDE_4_ History of Starbucks Company culture http://www.istarbucks.co.kr/Responsibility/starbucks_shared_planet.asp _SLIDE_5_ Introduction to Starbucks Success and Failure of communication Coffee Rice cake _SLIDE_6_ Introduction to Starbucks 5 Forces http://collabonomism.tistory.com _SLIDE_7_ SWOT Analysis S High brand awarenes…
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