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_SLIDE_1_ _SLIDE_2_ Introducing Starbucks Five forces model Coffee Industry SWOT Analysis Marketing Strategy Table of contents Table of contents _SLIDE_3_ Company started in 1971 in Seattle, Washington Products sold include: beverages - pastries whole coffee beans - coffee-related retail items Introduction of Starbucks _SLIDE_4_ More than25 years ago, Howard Schultz hit on the idea of bringing a European-style coffeehouse to the rest of the word. Introduction of Starbucks _SLIDE_5_ The Starbucks Experience Starbucks gives customers what it calls “ third place ” A place away from Home & work Introduction of Starbucks _SLIDE_6_ Introduction of Starbucks Our mission : to inspire and nurture the human spirit one person, one cup and one neighborhood at a time. Our Coffee - It has always been, and will always be, about quality. Our Partners - We always treat each other with respect and dignity. And we h…
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